One of our latest projects was CIBA’s request for a total brand facelift, transforming their identity into a modernized image. By keeping the simplistic logo design, we had the opportunity to play with bold/stand out colors in order to transport this brand into 2023 standards.
As 2023 is the year of the Association’s 30th anniversary, part of our marketing strategy proposal is to organize a 3-day event/summit celebrating 3 decades of achievements in the business world. With this in mind, we took the initiative in creating a secondary logo for this brand that will be used throughout the year and publicized via online and offline platforms to generate brand awareness and exposure.
